Best Time To Shop on Amazon In India 2026

Does it sound interesting to you that shopping during the best time for any product can easily give 15%-20% or even bigger discounts while buying?

Being one of the biggest online shopping marketplaces in India, Amazon has a lot to offer to the people. Many different sales runs throughout the year, with up to 80% or even more discounts on products.

The lowest prices of the year can be found mostly in October during the "Amazon Great Indian Festival", with deeper discounts on electronics and appliances. More to that, there's a "Black Friday Sale" in November with the best global deals on the top brands.

If you are looking to upgrade any electronics or other products, then January is a good time; there's also the "Republic Day Sale" in January with extra discounts and an exclusive bank offer on it. Not in a hurry for any specific purchase, then wait for the "End of Season Sales" which has a lot to offer.

That's not it. It was a partial glimpse of the big saving options available. There's much more to explore and make shopping on Amazon more pocket-friendly.

Table: Amazon Sale Calendar in India

From the above table, you must have already gotten an idea of how much more Amazon has for you to shop at, particularly from their Sale Events. Some of the major sales on Amazon are mentioned below for you, making it easier to think of when to shop.

1. Amazon Great Indian Festival

If you are thinking among so many sales, which one is the sale that has high discounts on every other category, then it's the Amazon Great Indian Festival. It's the biggest sale in India on the platform, offering many everyday deals, multiple discounts, bank discounts, and much more.

The Amazon Great Indian Festival mostly starts from late September to October, giving a great chance to savvy shoppers for buying products without overspending. Plus, you can expect to get wider discounts of 50%-80% on different electronics.

2. Amazon Prime Day

The Amazon Prime Day is one of the notable three-day sale on Amazon, which takes place mid-year, i.e., July. The Prime Day sale offers up to 50%–75% off across various categories. This sale is the special attraction for Amazon Prime members, as they get early access to the exclusive Prime deals with fast delivery.

The Prime members take most of the benefits of the sale by buying the products at high discounts before anyone else.

3. Amazon Black Friday and Cyber Monday

Those who wait for the global deals with big discounts on electronics or any gadget can buy them during Black Friday and Cyber Monday. These sales are mostly in November with up to 30%-70% discount on the gadgets and electronics.

4. Amazon Republic Day Sale

To note, the first sale of the year on Amazon is the Republic Day Sale in January. Being the first sale of the year, it's also the sale that's after the year-end sale with the most discounts on many category products. You can expect to get up to 70% discount on the products in the sale.

 5. End-of-season sale and clearance periods

By the end of every seasonal event, the marketplace offers clearance sales with significant price drops on fashion and seasonal items to clear the seasonal inventory. The end-of-season sale on Amazon is one of the best times to pick up the products that are with maximum discounts.

• Besides the big sales on Amazon, there are certain other time options that you can consider while buying, just to ensure nothing is missed out.
• Today's deals section has all the limited-time offers that once gone can't be the same. In today's deal, you can find time specific discount that keep changing daily. The buyer can grab the best one at the best discount price.
• If it's for buying the daily home essentials or groceries, you don't need to wait for any big sales. Amazon has Super Value Days in the first week of every month, where there is up to 50% on the products at Amazon Fresh.
• Moreover, there's a section, Amazon Bazar, which has crazy deals on the different category products. Plus, there are products whose price starts under ₹99, ₹199, and more, which can make it easy for anyone to buy at the lowest prices.
• There's even the Clearance Store, that have the many steal deals on products offering up to 75% off, including international brands.

If you find it difficult to decide when is the best time to shop for a product on Amazon, the answers below are going to help you to decide.

- Best time to buy electronics on Amazon?

Investing in any electronics can be easy on the wallet, if shopped during the Prime Day, Great Indian Festival, and Black Friday. The prices of electronics during these sales make it easy on the wallet. The big discounts on different electronics, discount coupons, and more can be additionally used to increase the savings by giving 60%-70% discount.

- Best time to buy smartphones on Amazon?

While buying a new smartphone, if you wish to buy it at the best price, then firstly, avoid buying the newly launched smartphone immediately after the launch period. Wait for the festive sales when there are bigger discounts on the smartphones.

And if you are thinking of buying any other phone that is not new in the market, then you can buy it during the launch offers and other festive sales on Amazon to get extra discounts.

- Best time to buy fashion items on Amazon?

Buying different trendy clothes and other fashion products is something that everyone loves while online shopping. The best time to buy the fashion related products on Amazon is during the end-of-season sales, when most of the stock is cleared. You can also buy the clothes and other items to be festive-ready with great discounts during the festive sales.

- Best time to buy home appliances on Amazon?

Most of the people are very selective when buying home appliances, especially about the pricing. Amazon offers big discounts on home appliances during the Diwali sale, which is the Amazon Great Indian Festival. During the clearance sales, sellers offer deeper discounts on the earlier models of home appliances to clear the stock.

Beyond knowing the best sales and the best time to shop on Amazon, it's also true that not every time one can wait for the big sales to come for shopping. Therefore, there are some best times throughout the day when there are limited-time deals with discount prices.

If it's to consider the week offers, there are the most exciting deals during the weekends. With that, there are also flash deals and deal of the day offers that are time-sensitive. The limited-time lightning deals in the morning and evening, that too for 4-12 hours of the day. At times, there are also midnight deals on Amazon with short-term discounts.

Also, there are more chances of products getting out of stock during the limited-time deals, because the active shoppers mostly hunt for such deals to save extra money. The Amazon Prime members take the most advantage of the early access deals to shop for different products.

Have you ever noticed an immediate price change in the product that you had been eyeing to buy in a week or a few days? There can be several reasons for it; some interesting facts are mentioned below.

As multiple sellers sell the same kind of products, there can be competitive pricing on the products. Also, the price fluctuates just to stay in the market competition with other online marketplaces and online stores.

You might not know this, but browsing for similar products by various people over the internet also affects the pricing of the products, and high demand for the products spikes the price due to an increase in demand.

Sometimes the price fluctuations are so drastic that they tend to change within a day or just a few hours. Say, for example, if hundreds of people are looking to buy the best sunscreen of ₹500 that was at a discounted price of ₹350 on Amazon in the morning, and it is in high demand, the prices can go up to ₹400- ₹430. That's how much the products can be price sensitive.

Then you might be thinking why the product prices drop during the Sales. How is there so much discount on the products even if millions of people are shopping during that time?

The simple answer to this is that the big sales are generally held to attract the online active shoppers who want high discounts on the products. The people tend to shop during sale increasing the number of people shopping. Also, mostly the old stock is sold at lower prices to clear the inventory and create space for new ones.

Also, the limited-time deals, lightning deals, and countdown timers on any of the product range or categories create urgency among the shoppers to buy the products at the offer price.

You might now be confident and excited to buy the products on Amazon with great savings on them. But before you move on to further shopping, there are effective measures that can be considered to increase the savings.

i. Bank Offers: First of all, whenever you're going to make the payments on Amazon, check whether you have the mentioned bank credit card or debit card that can give an extra discount. Many times, paying with the credit card or debit card of banks like SBI, Axis Bank, HSBC can give an extra 10% or more discount during checkout.

ii. Cashback Offers: Paying through the Amazon Pay or from the Amazon Pay ICICI Bank Credit Card can give up to 5% cashback. You can check for the available offers that are there with product details for getting the discount and cashback. '

iii. No-Cost EMI: For many of the products available on Amazon No-Cost EMI option is now available on it. Which means by selecting this option for payment, you won't need to pay the full amount and can pay later in installments.

iv: Amazon coupons: The marketplace offers coupons that can be utilized while buying a particular product to get instant discounts. The Amazon coupons are available on the shopping platform, and sometimes a few of the coupons are auto-applied during checkout, giving an additional discount.

v: Amazon gift cards: The discounted Amazon gift cards are available, which can be gifted or even used on orders to get extra discounts. The gift cards are available on the shopping platform and can be directly purchased for use while shopping.

vi: Amazon rewards: While you buy the products from Amazon, you can get Amazon Rewards that get collected in Amazon Pay. The rewards can be redeemed during future purchases to get an additional discount.

If you are interested in finding more such exciting deals and coupon codes on Amazon, you can get all of them in one place at CouponMoto. For you to know, CouponMoto is one of the trusted and widely used coupon websites, which has verified Amazon promo codes and deals for legit discounts.

Not the end here, there is something more to be done, which can increase the savings on a single purchase. No long process or complicated steps, it's an easy way that can work wonders for you to get extra discounts.

All that you already know is the multiple options available to get the discounts. How about stacking them in the right way for more savings? Want to know how? Here are those.

The easiest possible thing that can be done is to shop during the sale time or look for the best deals to get the discounts. Once the product is added to the cart, you can add an Amazon coupon if available, or look for one from CouponMoto to get an additional discount.

And on top of it can even add a suitable bank offer that can give an instant discount or cashback during the payment. With this, one can surely save more than anyone else without taking much effort or spending more time checking for savings deals.

The stacking of the coupon codes for Amazon can be done easily on the cart value to reduce the prices of the products before payment.

With the coupon websites, there are also coupon apps that offer the ease of shopping and using the promo codes for Amazon directly without hassle. You can simply select the suitable offer and apply it while shopping to get big discounts.

Amazon makes its shoppers feel more special just by becoming a part of the Amazon Prime Membership. It's a paid membership with many benefits that can make shopping easier.

By becoming an Amazon Prime member, you can get early access to all the offers that are on Amazon. That means before the offers are available for other shoppers, you get to select the products with high discounts and buy them without rushing.

Many times, certain discounts are exclusive to Prime members. For instance, if a product is for ₹1100 during a sale, there are chances that the Prime members can get it for ₹900 with early access to the sale.

More to this, Prime members get faster delivery than other shoppers. Members can get same-day or next-day delivery during the membership period. No extra waiting for the orders, extra discounts, and special offers make the online shopping experience more enjoyable and budget-friendly.

• Don't rush to buy the products during peak season when there is high demand; you might end up spending more money.

• Many times, shoppers ignore checking the price history and later regret buying the products.

• Do not miss checking the Today's deals and Lightning deals for the limited-time discounts.

• Don't forget to check the best time to shop on Amazon, ahead of any big sales.

• Even if Amazon coupons are available right in front, buyers miss out on applying them and lose the extra discounts.

• Don't skip checking the bank offers because they can give an additional 5%-10% or more discount.

• For good savings on any purchase, don't buy in a hurry; check for the latest Amazon coupons, deals, or cashback offers available before checkout.

1. Is there a best time to shop on Amazon?

Yes, you can consider shopping on Amazon during the festive sales for getting the extra discounts on the products. There are also lightning deals, today's deals, and more that are for a very short time and offer discounts.

2. Which is the biggest sale on Amazon?

The biggest sale on Amazon is the Great Indian Festival Sale, which can give 50%-80% discounts on the products.

3. Can I get discounts on Amazon other than during sales?

Yes, you can get discounts other than the sale discount by using the Amazon coupons, back discounts, gift cards, cashback, and other offers.

4. Where can I find coupon codes for Amazon?

You can get the Amazon coupons on the Amazon shopping platform. If not there, then you can also get them on different social media platforms like Reddit, Quora, and more. The other simple way to get all the valid promo codes for Amazon and deals enlisted at one place on CouponMoto.